PrecisionPak is making a giant move to penetrate the American continent. Having said, in-house surveys in 4 cities: between January and May of 2005 in Vancouver, Toronto, Los Angeles and Orlando have brought the following results. In each city, approximate 350 people have been interviewed. Error variance is +/-5%.
- 99% said they would like to see PrecisionPak in the neighborhood stores.
- 95% saw and liked the fishing bags, cooler bags, and backpacks that we showed.
- 96% of the respondents said price matters.
- 93% said the colors coordinate with its purpose.
- 92% agreed our gears are multi-function.
- 97% said they want to buy a bag that can last a long time.
- 87% thought the name PrecisionPak is cool.
- Almost 100% said they would get one but hope the retailers don’t jack up the prices.
This is last year’s summer attendance to the OR show
- The attendance report brought us to conclude that a large portion of attendees to last year’s show in-fact reflect the market capacity represented in each category.
- Our designs are thus carefully developed to coordinate the % configuration of the above.
- However, based on overall projection of our entire category of PrecisionPak,
- Fish gear will head the list.
- Follow by cooler bags (multi-purpose);
- And backpacks.
- We assured retailers our bags would be a good sell.